An island-shaped object measuring 21 meters in length, 8 meters in height, and 0.90 meters in thickness.
Impacting with a billboard is no easy task. On this occasion, NETFLIX contacted us to brainstorm and design a special action for a billboard in a central area of Madrid (Pza. Quevedo) with the goal of promoting a new series: ‘Bienvenidos a Edén’ (Welcome to Eden).
They wanted to do ‘something’ with the blueish flowers, plants, and the vegetal universe that predominates in the posters of the first season of the series.
Considering that the ISLAND is one of the key elements of the series, we thought it would be a good and crazy idea to design a large, three-dimensional island and cover it with vegetation, taking inspiration from the series’ posters.
Furthermore, to make it stand out even more at night and grab the attention of passersby, we designed the lettering of the series itself in neon flex, ensuring that even at night, no one would miss this action.
Client
Netflix
Project
Espadaysantacruz Studio
Creative Agency
Espadaysantacruz Studio
Collaboration
Alma Media Plus, Ginsa, Parapentos Verticales, Sinergias Publicitarias y Exterior 21