Since November 2016, ELISABETH BLUMEN has been in charge of the creative direction of LOEWE FLORES, the brand’s first florist, opened at the brand’s headquarters in Madrid, renamed as CASA LOEWE.
LOEWE FLORES is inspired by the life and work of Constance Spry, a pioneering British florist and author who revolutionized the art of floral design in the early 20th century, and whose style and spirit serve as the inspiration for the florist.
Every day, we receive fresh flowers with which we create bouquets and floral arrangements in the vases designed by Constance Spry herself, and vases handcrafted by artisans like Laon Pottery.